Playtech To Sponsor Chinese Mahjong
Landmark sponsorship agreement signed
with China Mahjong Association
Playtech was in the news again today with a landmark
sponsorship deal that will further its Asian business
ambitions.
The turnkey provider and online games developer has been
accepted as the exclusive sponsor of the China Mahjong
Association (“CMA”), in a three year agreement which ensures
that Playtech will also act as the exclusive software
provider to the CMA.
Playtech will be sponsoring the CMA’s national
championship and the quarterly held regional championships.
These events will be renamed the “Playtech China Mahjong
King Championship” and “Playtech China Regional Mahjong
Finals” respectively. The company will also sponsor the CMA
World Mahjong Championships timetable to be held in China
later this year.
This agreement is part of Playtech’s integrated marketing
strategy of strengthening the group’s leadership position in
the Asian gaming market. The benefits of growth in Asia will
complement and reinforce Playtech’s wider operational
strategy of developing multi-lingual websites and customer
support on an international basis.
This sponsorship deal follows the recent agreement signed
with China’s leading gaming group Sino Strategic
International (“SSI”), announced in December 2006. Playtech
is therefore well positioned to develop its brand presence
into lucrative Asian markets such as China, where Mahjong is
the country’s most popular game. In addition, working with
the CMA compliments the newly announced contract with
Foundation Group Limited (“Foundation Ltd”) and further
reinforces Playtech’s involvement in the Chinese Peer to
Peer (P2P) market.
Tom Hall, President of Playtech’s Asia Pacific
Operations, commented: “The CMA is an accredited
government body and we are delighted to be supporting the
Association to promote the world wide growth of Mahjong
games. The CMA’s unrivalled knowledge of the Mahjong gaming
community coupled with Playtech’s world leading technology
makes for a winning partnership, and we look forward to a
long and profitable relationship. This sponsorship agreement
clearly illustrates Playtech full commitment to developing
the considerable growth potential of Asian gaming market.”
CMA chairman Sheng Qi added: “We are very happy to
have Playtech sponsor the CMA’s activities. Their
considerable financial support will allow us to better
manage our numerous tournaments and educate people about the
great game of Mahjong, which has long been part of Chinese
gaming culture. We chose Playtech over other potential
sponsors as they demonstrated an outstanding knowledge of
Mahjong, of China and its regulatory framework and had
existing extensive Asian and Chinese support operations
already in place. In addition, they will also be supportive
in technology matters, which are extremely useful given our
drive to take full advantage of the internet and new
educational and promotional tools.”
Playtech Discloses
Big Asian News
Back to News homepage |
