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Masabi Mobile For Playtech

UK company develops mobile gambling vehicle for turnkey provider

The London-based private mobile applications developer Masabi has teamed up with online casino and poker room turnkey provider Playtech to launch mobile gambling facilities.

Masabi revealed this week that it has completed the design and development for Playtech of a range of mobile phone casino applications. Masabi’s secure mobile development experience, combined with its skills in developing applications on low-end phones, has allowed Playtech to effectively replicate its online gaming experience on mass-market handsets. The mobile product is now live, with the first mobile Slots, Black Jack, Roulette, Baccarat and Video Poker applications already rolled out to Playtech licensees.

“As Java mobile phones have become prevalent we now have a brand new channel for our casino applications,” said Avigur Zamora, CEO of Playtech. “We evaluated a number of partners before selecting Masabi - their ability to build secure, highly usable and graphically rich applications on even the most constrained mobile devices will enable our licensees to effectively extend their offerings into the mobile space.”

Tom Godber, CTO and founder of Masabi said, “We are delighted to be working with [Playtech] at the cutting edge of mobile technology, creating one of the most advanced secure, transactional mobile applications yet seen.”

Masabi has been working on innovative mobile applications since its formation in 2002. The company has built a range of advanced phone software and has provided development and design consultancy on a range of projects including mobile banking and sports betting applications.

Founded in 2002, Masabi began by launching a range of mobile phone games before moving into the mobile application sector with its ground breaking viral distribution and web interaction technology. The company has a number of high profile clients from across a range of industry sectors, publicly announced examples of which include: Playtech, the Tote, the Liberal Democrats and Vodafone WildLive!. Based in London, Masabi is wholly self-owned and self-funded.

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