Playtech Signs Huge Deal With DC Films
Playtech has signed its biggest ever branded content deal to license and develop an extensive catalogue of iconic DC-branded film and television properties. This includes the recent Batman movies, Suicide Squad and the upcoming action adventure Justice League.
The exclusive multi-year agreement with Warner Bros.Consumer Products, on behalf of DC Entertainment, will see the development of a series of DC-branded slot, bingo and roulette games, available across multiple channels and devices. Last year Playtech developed five DC-branded film and television franchises which have become some of the most popular products within Playtech's 600 game portfolio.
"We've had phenomenal feedback from our licensees based on the high-quality and calibre of the DC-branded games we rolled out in 2016," said Playtech CEO Mor Weizer.
"This partnership is a testament to our innovative and forward-looking global casino teams and we're thrilled to work with Warner Bros. Consumer Products to deliver even more cutting-edge, best-performing DC-branded games," added Weizer.
Following last year's tie up with Warner Bros, Playtech said that it will also bring DC-branded games content to retail terminals in the UK, Italy, Finland, Norway and the newly regulated Romanian market.
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