Playtech Announces Bingo Agreement
with Trinity Mirror
Playtech has reached an agreement with Trinity Mirror that will
allow Trinity Mirror to become part of Playtech's Virtue Fusion
Bingo platform. It has been a good start for Playtech’s Virtue
Fusion subsidiary this year and it recently won the Best Online
Bingo Software award at the recent WhichBingo Awards.
Trinity Mirror is one of the largest multimedia publishers in the
UK. The existing software for the Daily Mirror and Daily Record
brands will be replaced with Virtue Fusion's product supported by
Playtech. "We see a huge opportunity to grow our online gaming
revenues, and to leverage our audiences, brands and content, particularly
in mobile which is seeing significant growth.” Mark O'Donnell,
Trinity Mirror's Head of Group Partnerships, said, “Virtue
Fusion has the best-in-market products and we are delighted to be
working with them."
Playtech is very pleased about their agreement with Trinity Mirror.
Daniel Phillips, Virtue Fusion COO said, “Playtech are proud
to be associated with a market-leading media brand like Trinity
Mirror, and together with our market-leading products we look forward
to providing their audience with an unparalleled gaming experience
across our 24/7 all platform offering."
Playtech was founded in 1999 and is listed on the London Stock
Exchange. The company provides online gaming software that includes
include casino, bingo, poker, sports betting, live betting, mobile
betting, social gaming and casual and fixed odds games betting.
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